Typos are an enigma; those wild occurrences of human nature when we are spontaneous.

The greatest indicator of living in the moment. Not overthinking and certainly not proof-reading. When fingertip meets screen, that’s our excited instincts doing the work. You can’t engineer that rush of possibility. It just happens. And so does Typo.

The visual identity pairs bold and clean typography with a strong approach of colours to appeal to a diverse audience while standing out visually and thematically in an oversaturated alcoholic beverage industry. An eye-catching shelf presence, balanced with a witty tone and clever messaging, established a no-nonsense and unique visual language. The brief was to create everything from the brand identity and packaging design to the website and the other collaterals for Typo - Premium Hard Seltzers.

After all, the greatest inventions of the world were both lucky accidents and extremely obvious in hindsight. We urge you to cultivate this phenomenon and have fun while doing it.